For businesses trying to make their mark in the digital world, there is nothing more important than a website that will appeal to their potential customers. However, with so many websites sprouting left and right, it can be challenging to stand out from the competition.
So, what can you do to set yourself apart and make your website not only appealing but also successful in engaging visitors and converting them into paying customers? To find out the answer, the team from DesignAdvisor has conducted fourteen case studies that inspect the influence of good website design in terms of conversion and revenue, which they have put together into an insightful infographic. We’ve picked out three quick tips to help you ensure your website is reaching its full potential.
1. Make Sure Your Website is Easy to Navigate
Poor website navigation drives visitors away. In fact, 50% of potential sales are lost when users are unable to locate the information they’re looking for on a website. Avoid making this mistake — good navigation is one of the key factors that can contribute to better conversions. A website with good navigation should have a logical page hierarchy and well-designed, clickable buttons that efficiently lead visitors to the information they are looking for. You should also be mindful about the “three-click rule” which states that visitors shouldn’t have to click more than three times in order to get to their desired destination.
2. Utilize Responsive Design
The wide array of devices in use today means that websites must be accessible on all of them. The most efficient way to ensure this is designing a website which is mobile responsive, meaning it loads on smartphone and tablet screens correctly. Your website should easily adjust to different screen sizes and orientations and also perform equally well on different types of browsers.
3. Provide a Five-Star User Experience
One of the most important factors impacting users’ perception of a website is the user experience. In one survey, 95% of those questioned listed UX as the most important factor when they visit a website. An excellent way to enhance the user experience is to achieve balance and harmony through your color scheme. Use contrasting colors for your text and background so visitors can easily read your content. Images should load easily in order to keep your website speed optimized. Providing a good user experience creates trust and helps boost your return visitor rate (RVR). This in turn positively impacts your site traffic and your conversion rate.
Beautiful and effective website design is easy to achieve as long as you keep these important factors in mind when creating it. Whether you are aiming for more traffic, better conversion rates or revenue growth, your website should have a design that satisfies your potential customers or better yet exceeds their expectations. For more insight into game-changing web design trends, check out the infographic below!