Shopping online is one of the most significant benefits that we acquired from the commercialization of the internet during the 1990s. Ecommerce was created back then, and it gave us the opportunity to shop from home, work, or even the place where we are having our daily cup of coffee.
Ecommerce is continually experiencing growth, and in order to stay competitive, companies need to be in touch with the latest ecommerce trends. Today, however, we shall focus on one of them – having multiple shopping channels.
First of all, for those who did not know, multi-channel or omni-channel shopping is defined as giving customers the opportunity to choose from several platforms to purchase products.
In a study conducted by Harvard Business Review, which involved 46,000 shoppers, 7% of the participants said they only do their shopping online, 20% shopped in-store only, and the remaining 73% stated that they used multiple channels.
The fact that 22% of North American retailers consider omni-channel efforts a top priority shows how important it is to have multiple shopping channels.
However, this adventure could be costly since budget restraints held many companies back from providing omni-channel experiences to their customers.
There are many obstacles that sellers face when delivering great omni-channel experience. Some of them are shown in the following list:
- Lack of internal organization – 39%
- Poor data quality – 45%
- Lack of customer analytics across channels – 67%
- Siloed organization – 48%
- Inability to identify customers across shopping trips – 45%
Now let’s take a look at three case studies about multiple shopping channels.
- Multi-channel B2B campaigns see an average increase of 24% in return on investment.
- 73% of retailers say multichannel is important to them.
- Businesses using four or more digital channels will outperform those using single or dual channels by 300%.
The infographic you’re about to see contains more than 60 stats and trends about the future of ecommerce. Scroll down and take a look at it to find out more.