Digital Marketing Blog
Ecommerce Team

Building a High-Performance Ecommerce Team

Motivated, self-driven employees, with knowledge and expertise to match? Sounds like something out of a fantasy novel, huh? Well, what if I told you it doesn’t have to be that way? Sure, building a high-performance ecommerce team isn’t exactly a walk in the park, but with the right mindset and a killer team composition you can achieve greatness in the online arena. As such, you need to pay close attention to your team’s core strengths and weaknesses to find the perfect balance of co-workers that complement each other on multiple fronts. After all, a chain is only as strong as its weakest link, right? So, here’s what you need to know to create your ideal ecommerce team and boost sales in the process.

Work on your communication channels

Now, seeing how you’ll be talking with various suppliers, customers, team members and business partners on a regular basis, establishing exceptional communication channels is essential. Likewise, the success of an ecommerce business depends largely on its ability to effectively interact with its consumer-base. Why? Because, according to this research, as much as 85% of consumers trust online reviews as they would a friend’s word-of-mouth referral. Hence, solving customer issues and addressing their various needs, in a timely fashion, is absolutely necessary. Failing to do so could result in a plethora of poor reviews and instances of frustrated customers venting out on social media and other platforms, besmirching your reputation even further. This is why your community manager and/or your customer support representative need to be on the same wavelength and have the necessary soft skills to deal with any, and all, situations no matter the difficulty.

Find and cultivate talent

Finding the right kind of employee is crucial for the success of your e-commerce business. Namely, employers do not have the luxury of limiting themselves to a particular talent pool when they’re on the lookout for potential candidates. Instead, they have to actively work on expanding their reach. This, however, requires some ingenuity on their part, as well as some outside-of-the-box thinking, to get the best possible applicants for that particular filling. For example, just because an applicant might suffer from a disability, or any other impairment for that matter, should not deter you from recruiting them into your fold. Rather, there are exceptional disability employment services out there that can provide you with the necessary training and support for such candidates to make the most out of them. That way, disabilities do not act as a hindrance whatsoever and you get a talented, dedicated, worker to drive your e-commerce business forward, and beyond.

Recruit people with outstanding market awareness

Your marketing department is virtually the heart of your whole ecommerce operation. Therefore, we need to take a closer look at the various responsibilities within that department which include: the marketing analyst, your main content strategist, as well as your talented team of copywriters. To start off, your marketing analyst is responsible for the evaluation and interpretation of data which form the basis of your marketing strategies. Next, your content strategist is in charge of tailoring specific targeted strategies for your inbound marketing efforts (SEO, social media, E-mail) and coordinates closely with the writing staff to produce high-quality engaging content for your customers. In essence, these three are the Holy Trinity of your marketing efforts, and as such they need to have an impeccable understanding of the market, its various intricacies, and be flexible enough to adapt to any trends that may arise at any given time.

Set up your own in-house IT

Rather than outsource your IT support to another firm, you should work on building your own IT division from scratch. Namely, ecommerce and IT go hand in hand which warrants the need for in-house IT specialists to optimize the content of your online sales platform. Things such as the site’s banners, product releases, and its overall architecture and design necessitate constant maintenance and tweaking from your part. Moreover, by having your own IT department, your IT specialists can work in unison with your marketing specialists, and your UX teams, to create custom-made designs that fit your particular ecommerce website. This will improve the efficiency of your marketing efforts, boost sales, and drive more traffic towards your website. In addition, your IT can also function as a quality assurance team to ensure the overall responsiveness of your website and streamline workflow.

Keep up with the times

Finally, when it comes to ecommerce, nothing is set in stone. As a result, you need to constantly evaluate and optimize your current strategies and be on the lookout for new and exciting trends looming on the horizon. Meaning, you have a limited window of opportunity to jump onto that new hype train before it actually departs, leaving you behind the competition. That is why you need people who can think on their two feet, are flexible, and are always eager to adapt and learn new things when an opportunity arises. For example, hiring employees who know how to crack a good joke and use relevant memes to engage and entertain your followers without appearing too promotional.

All in all, hiring workers purely by their technical skills isn’t enough to warrant success. You also need to consider their many soft skills, their dedication, their market awareness, and their ability to seize timely opportunities.

Atit Shah

Atit Shah is a Digital Marketing Specialist and founder of Digiblogic. He is a foodie who loves Social Media, e-commerce marketing, traveling and photography. Digital marketing is his true passion and is something he has been obsessed with. Find him on Linkedin.