Digital Marketing Blog

How Can Local SEO Help You to Attract Local Customers?

Local SEO is all important when it comes to the virtual world. The Local SEO is a great tool in the overall improvement of the business’s visibility and in attracting local customers.

Just like, having a business at a good location, the local SEO is of the same importance to the business in the digital world.

Local SEO is an effective way to connect local customers with the products and services of the business and providing an exposure to the business for the people who are searching for those services and products in the local market.

Wondering why Local SEO is important for you? Read these statistics:

50% of consumers who do a local search on their smartphone visit a store within a day.

The Google 3-pack appears in the top spot in 93% of searches with local intent.

google 3 pack

6 Ways Local SEO helps you in attracting Local Customers

The Local SEO can help you in attracting local customers through some methodologies, which are mentioned below:

1. Customers are finding Local Businesses on the Internet

Since most of the local customers are turning to the internet through desktop and mobile to find a local business, the Local SEO helps a lot in the generation of better exposure of the business. The local SEO helps you in getting ranked in Search Engines like Yelp, Superpages, GMB, Bing Places and many other local power places listings websites.

I recommend you to use the schema.org business markup to provide your business information like address, phone number, active hours, website address, and payment modes.

This study found that consumers want to know the detailed information about a local business.

local business graph

2. Local SEO is highly targeted

The local SEO is a highly targeted aspect and is also highly timely. The Local Directories as used in a Local SEO help dominate the local search results and as per the recent study shows the conversion rate in terms of the Local SEO is around 50% on some listing websites, thus providing you an outright chance of getting 1 leads converted into actual customers.

I search for the term “mexican food restaurant las vegas” in Google and check out the search results:

mexican restaurant

What do you see?

Local pack results are at the top.

But below, you’ll find the review websites in the order – Tripadvisor, Eater Vegas, 10Best, Time Out, and Yelp.

If you’re running a Mexican restaurant in las vegas, then you must optimize your local listing in these directories.

3. Go Mobile

Since the mobile Internet is growing, there is always a scope for the potential customers on the rise, and since the local SEO covers both the aspects; Desktop and Mobile, the Local SEO is highly recommended in today’s age. Have a mobile friendly website to extract the most of the benefits of the Local SEO for the potential customer grasping.

Google is serving more personalized, relevant and location based results to the mobile audience.

4. Create and Claim Your Business Listings

The Local SEO has the highest conversion among all marketing channels. The highlight of the Local SEO is the fact that it displays lots of information at a single place like Business NAP (Name, Address, Phone Number) and other information in the form of additional information like menu and description.

The fact that only 44% of the businesses have claimed their Google My Business listing, the perfect handling of the Google places listings can turn the tides in your favor.

Since, Google My Business is a free Business listing, which is highest in terms of offering credibility to the Business, getting your business, there can help you a lot in attracting many potential customers through the process of Local SEO.

russ daughters cafe

5. Online Business Reviews

Many different opportunities related to Local SEO are available free of cost and thus can be used in the best way. There are some quality online review sites such as Trustpilot and Angie’s List which offer detailed listings and have the options of reviews.

With the presence on those review websites, the options of the popularity of websites and business increased to multiple folds. Get as many Online Business reviews; either it’s positive or negative.

Consider negative reviews as a way to the improvement in your services and products. Take each and every online business review as your asset!

trust pilot

6. Optimize Your Website and Social Profiles

As per the study, 24% of the local ranking factors comes through the On page Optimization of the website.

Get through the grips of the best optimization process and utilize the best facilities on offer. Optimize the content and utilize the power of keyword inclusion in the content. The search terms used in the content helps you in getting more visibility and offers a chance for you to connect with your customers, faster.

Describe the activity and refer to the location to bring in more significance to your content. Build your social profiles and connect with your customers. Be interactive and try to focus on meeting customers’ demands. Know their inputs, analyze them and be a change! Optimize your social profiles for search visibility.

When I search for “Brooks Brothers” I found that search results include their social profiles.

brook brothers

Conclusion

The Local SEO offers a great scope to the business of connecting with the people and towards the best exposure. Building a website is one thing and exposing it to the greater audience is another.

Offering better rankings on Google and other search engines for the local keywords can offer a greater exposure and higher chance for the people in availing your services and products.

No matter what’s your business, you need to attract the customers. The attention can be gathered in with the best efforts allotted to the process of Local SEO. Local SEO is the present and will gain more footholds in future, too.
Do you want to share your thoughts here? We’d love to hear from you.

Atit Shah

Atit Shah is a Digital Marketing Specialist and founder of Digiblogic. He is a foodie who loves Social Media, e-commerce marketing, traveling and photography. Digital marketing is his true passion and is something he has been obsessed with. Find him on Linkedin.

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