Ever you have been to a shop for buying clothes, what you do? See the dresses and buy it. Obviously No. We see it, check the brand, try it, compare with other choices and then we decide to take it. So, the...

Consumer behavior is a science of its own. And what you learn might just shock you. Did you notice how some banks and financial service providers opt for a blue color scheme? Yep, that’s a conscious color...

If you are in eCommerce you already know how important inbound marketing is for your business. However, not everyone takes the time to devise the most effective inbound marketing strategy, so they just tend to...

Phishing emails are one of the most common security scams targeting both businesses and individuals. At a high level, phishing emails are used to gain access to secure networks or confidential information by...

By now, most businesses understand the importance of marketing automation. It strategically powers up your digital marketing, optimizing and streamlining essential marketing processes. As a result, you save...