Digital Marketing Blog

Email Marketing for Startups: How to Start and Grow Your Business

Any time is a good time to start a company. – Ron Conway, Noted Startup Investor, SV Angel

Are you planning to launch your startup in 2017? Or you’ve already started your small business.

Being an entrepreneur is one of the toughest and exciting jobs.

“It’s easy to start a business.” – No one ever said

Becoming a successful startup is not just an achievement but an art. So you have a unique idea and you started your own business.

Now what?

If you want to grow your startup, you just need to two things:

  • Good people
  • What customers want?

But how to do it?

Email can make your life easy.

Email marketing can be very helpful in order to grow your business.

There are many marketing channels available out there, such as social media, email, TV, Radio, Newspaper, Search engine advertising, etc.

But email is one of the most popular and direct channels to communicate with your target audience.

A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.

Avinash Kaushik, said that, Author, Digital Marketing Evangelist at Google,

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Email = totally worth dating, engaging, marrying and having babies with.

89% of marketers say that email is their primary channel for lead generation.

So, marketers are finding Email Marketing their primary marketing strategy, it doesn’t matter what is the niche of your Business, Email is the best way to engage with customers.

Email = Reach

So you can’t afford to miss this channel. You just have to do right things at the right time.

Being a business owner your main concern is, “How I can increase my numbers faster?”

How can email marketing help you to make more dollars?

Here are some tips for beginners and startups which will help to make your startup profitable.

#1. Create your strategy

If you want to understand your customers and their needs, you need to do research. Find out what your customers want and make your strategy around it.

Morris Chang, CEO of TSMC said,

“Without strategy execution is aimless.”

You have to invest your time planning out your email marketing strategy.

First, You MUST determine where you want to go and how to get there.

#2. Build a quality email list

Your email list is your BIGGEST asset for your business. Email marketing is permission marketing.

The first step is getting subscribers. Because if there is no subscribers, no campaign.

Read this statement from Michael Hyatt to see how powerful an email list is,

“I have literally built a million dollar business on the strength of my email list. 90% of my income comes from it. Even today, my email list is still my number one business priority-and asset.”

But the question is how to build a quality email list? Here are some ways:

  • Place sign up form on your website home page, and blog page.
  • Create a beautiful landing page with lead capturing form to collect a visitor’s contact information.
  • Put a signup button or subscription form on your Facebook page.
  • Run a contest on social media.
  • Host a webinar or events.

#3. Manage your list

You’ve got the people on your list. But you must send the right message to the right people.

Segmented and targeted emails generate 58% of all revenue. (Hubspot)

You have to segment or manage your list to get a better idea about your subscribers.

How to segment your list?

  • Segment list based on subscriber’s geolocation.
  • Based on their demographic, age, interests, job functions etc.
  • Based on their recent purchase history.
  • Based on their behavior.

#4. Write an optimal subject line

Do you know, 33% of email recipients open email based on subject line alone. (Hubspot)

A subject line encourages people to open an email or not. So make your subject line clear and concise. Write it in actionable language.

See this visual to learn some tips to write an optimal subject line that gets opened.

Atit Shah

Atit Shah is a Digital Marketing Specialist and founder of Digiblogic. He is a foodie who loves Social Media, e-commerce marketing, traveling and photography. Digital marketing is his true passion and is something he has been obsessed with. Find him on Linkedin.