Even though newer technologies are constantly emerging, it’s not quite right to think that you have to completely replace your existing methodologies. Take email marketing as an example. Industry reports are unanimous in showing email marketing’s track record in helping businesses achieve their branding, customer acquisition, and audience engagement goals, to name a few. Given the positive results that come with it, scrapping email marketing from your overall strategy might not be the wisest move for your company.
What you need to do instead is to identify and understand the trends outside of email marketing, and then use them to further improve your email campaigns. For one, you might have been producing text-heavy emails all along, but now that people prefer reading more interactive content, you should bring this element of fun into your messages as well.
Check where email marketing is headed in 2019 (and in the not-so-distant future) as we break down the most important trends in the industry in this infographic.