Consumer behavior is a science of its own. And what you learn might just shock you. Did you notice how some banks and financial service providers opt for a blue color scheme? Yep, that’s a conscious color selection, made to earn your trust. In fact...
If you are in eCommerce you already know how important inbound marketing is for your business. However, not everyone takes the time to devise the most effective inbound marketing strategy, so they just tend to keep their fingers crossed that what...
Phishing emails are one of the most common security scams targeting both businesses and individuals. At a high level, phishing emails are used to gain access to secure networks or confidential information by inducing the reader to click on a...
By now, most businesses understand the importance of marketing automation. It strategically powers up your digital marketing, optimizing and streamlining essential marketing processes. As a result, you save time (and money), and ensure your business...
Newly issued investigations from Aberdeen’s Derek Brink (CISSP) of 17,000 businesses in the U.S. and Canada examined two primary obstacles these companies face because of the shifting digital environment. The first challenge is directing the...
Cybersecurity is one of the major concerns in the business landscape these days. As malware, data leaks, and man-in-the-middle attacks get more common and sophisticated, and with new security vulnerabilities arises, more and more companies are...
Introduction to Salesforce and its benefits: Salesforce is an enterprise, web-based platform which can be accessed from anywhere, anytime, and on any device as long as your device is connected to the Internet. It is a cloud application, so you do...
Can Machine Learning be of use in the healthcare industry where human care and expertise is so critical? Turns out it can be, and that too in a life-changing way. Machine Learning, which is a subset of the bigger cognitive technology called...
Your customers want to be heard. They are telling you everything you want to know about them but are you really listening? Unless you are closely monitoring social media, then chances are that you’re not listening as well as you could. The fact is...
Video marketing and advertising are one of the most effective and cost-efficient ways to advertise your product in this day and age where social internet networks and websites reign supreme. According to studies, the human brain processes videos 60...
E-commerce provides a great way for retailers to grow their business and promote their brand. For retailers, it works as a great platform to make their brand known. But, operating an e-commerce business is easier said than done, as there are many...
Today, content marketing has become a highly competitive arena. Many businesses around the world are struggling to devise strategies for engaging their audience with a content which is interesting and profitable for the target clientele. So, what is...
The shareholders’ agreement is one the most important aspect that one should consider when establishing a new business enterprise that involves more than one individual who contributes financially or otherwise. Basically, a shareholders’ agreement...
As we move closer to 2018, the world of business analytics is experiencing constant change. It seems like we see new tools being released on a weekly basis. Big data, enhanced cloud services, and data science are all constantly evolving. This has...
Are you a marketer, blogger or business owner? Probably you understand the immense power of content. Andrew Davis put it best: “Content builds relationships. Relationships are built on trust. Trust drives revenue.” You publish a great content, sit...
Technology has improved nearly every facet of our everyday lives. It makes things simpler, faster, and more convenient. Online shopping, in particular, has exploded in popularity and continues to become customers’ preferred method of shopping...
It is impossible not to describe the modern office without mentioning the smartphones and other mobile devices. In fact, data from Osterman Research indicated that about one-third of the typical information personnel day is spent working on a mobile...
How does your content stand out from the crowd in a very busy marketplace? And boy, that marketplace sure is busy. Every minute, there are an estimated 590,278 Tinder swipes, 694 Uber rides, and 4,166,667 Facebook likes. Oh, and let’s not forget the...
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