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How Business Analytics Will Shape Business in 2018

As we move closer to 2018, the world of business analytics is experiencing constant change. It seems like we see new tools being released on a weekly basis. Big data, enhanced cloud services, and data science are all constantly evolving. This has led to a data-driven mindset that continues to move businesses forward.

More than ever before, businesses are able to leverage data analytics to formulate new strategies moving forward. No longer are we forced to take chances on new growth strategies. We can rely on data to make predictions. Efficiency has become the new trend.

In 2018, we’re going to see the next step in this overarching movement. Here’s a look at how business analytics will shape business in 2018.

Data Visualisation Will Enhance Insights

Our minds are wired to perceive visual data much more efficiently than number or text based analytics. That’s why we’re starting to see a shift in data visualisation. This trend is not going to slow down. Business intelligent platforms are designed to provide a visual look at data sets so that its ability to drive business decisions will be enhanced.

Visualisation enhances our ability to notice patterns in data, allowing us to make faster decisions. Business analytics will become more visually enhanced in 2018. Adequate visualisation will no longer be optional.

Self-Service Analytics Will Drive More Engagement

Self-service analytics have been a desire of organisations for years. The problem is the growing demand for faster changes and new developments in order to meet the ever-changing data needs of companies. There is just too much information. However, technology has started to improve enough to actually make this a possibility. 2018 looks to be the year where businesses are going to start experiencing more engagement through the use of algorithms and advanced tactics. However, self-driven analytics will likely be limited to large corporations who have the resources to develop these systems capable of handling such large amounts of data. Small businesses will still need help in sifting through all of this data.

Improved Data Quality

2018 will see an increase in the quality of data, resulting in even better decision-making abilities. This makes it even more important for small businesses to jump on board. We are seeing increased data availability every day but without sufficient quality, that availability is essentially worthless. Decision-makers are going to need to find ways to leverage analytics correctly.

Poor data quality can be extremely hazardous to business, leading to poor conclusions and ultimately drive business in the wrong direction. Fortunately, experts will have improved tools to enhance the quality of data in 2018. Small businesses should find professional analytics providers to help them stay on top of their game. This will be more important in 2018 and beyond than it has ever been.

The Mobile Revolution

Mobile analytics has only begun to wedge its way into business decisions but by the time 2018 ends, we’re going to experience the mobile revolution in full force. In fact, most experts agree that mobile devices will overtake desktop-based devices in the work environment. More decisions are made via mobile devices than ever before.

Buyers are no longer confined to their desks when making buying decisions. They can pull out their phone and research on the spot. Therefore, it’s important for mobile analytics to be integrated into a company’s business intelligence efforts. This will no longer be optional.

How do you think business analytics will shape 2018? Are you prepared to meet the data needs that will drive business forward? Please share your thoughts in the comments section.

Atit Shah

Atit Shah is a Digital Marketing Specialist and founder of Digiblogic. He is a foodie who loves Social Media, e-commerce marketing, traveling and photography. Digital marketing is his true passion and is something he has been obsessed with. Find him on Linkedin.