Digital Marketing Blog
Internet Of Things

How Internet Of Things Will Change Marketing

It doesn’t matter what industry you belong to, or the market you serve, the success of your business highly depends on the data about your customers– this could either make or break your company. This is definitely true for customer service, as well as product development, however, even marketing professionals would realize the impact it has on them.

As a marketer, your task is to deliver focused marketing messages that would meet the demands of your target audience. So, it’s important that you’re familiar with ways on how you can attract, engage, and convert your visitors into clients.

Internet of Things technology is slowly reshaping how marketers use their time and resources to reach their customers. Aside from being able to determine who they are trying to reach, IoT is also capable of reshaping how marketers strategically position their brand to their audience.

1. Real-Time Client Data

With the advent of Internet Of Things technology, consumer data would be collected, analyzed, compared, and fed in real time. This would allow marketers to easily detect important factors that impacts the consumer buying cycle because of the greater quantity and precision of information gathered. This would also lessen the cost of operating expenses, and an increase of ROI for advertising.

The Internet of Things would also allow brands to easily understand the needs of the client by focusing on a marketing message based on the specific requirements set. Likewise, instead of relying on old information, marketers would be able to tap into real time pursuits, which would allow them to even know the emotional changes their clients are experiencing.

2. Better User Experience

Perhaps, one of the goals of a business owner is to ensure that his/her clients fully understand how their products and services work– IoT can make this happen. This has been possible, because Internet Of Things devices would actually let your customers engage with your brand quickly and easily. This kind of experience would also help you build a better customer relationship.

Amazon is just one of the few that has already been experimenting with this approach; they are using the Amazon Dash Buttons. Basically, customers can make a purchase by simply pressing specific Dash Buttons, making the whole process a little more convenient. This has been a good strategy, because Amazon has already experienced an increase in ROI, which have also continued to secure the additional market share.

There’s no denying that for the following years, there’s a huge possibility that Internet Of Things will continue to integrate into the lives of the customers. For instance, autonomous cars would be connected to other devices, similar to Amazon Dash Buttons, users would be able to utilize different technologies connected with the brand messaging. Through this, rest assured that your business would constantly stay on top of your customers’ minds.

3. Connected Devices, Homes, and Intelligent Cities

As IoT becomes part of our daily life, we’ll also begin to realize how it’s affecting us on different levels. From adjusting the temperatures and lights in our houses to satisfy our needs, there’s no doubt that IoT will be widely used, and its impact would make everything less cumbersome.

To support that, here are a few examples of devices groupings that make up the connected homes and how entrepreneurs would be using IoT for their marketing campaigns:

Transportation and Communication Systems

Individuals spend more than half of their time commuting to and from work. Based on surveys, an average worker spends around 10 hours a week driving to their work, and more for personal errands and recreational activities. With autonomous cars, marketers would be able to convey their message with their audience in a different light; making it new and more exciting through the help of IoT technology.

Driverless vehicles would remove the need to physically drive, and so, marketers would be able to communicate with their customers in the form of engaging content. This transition will come with smart devices in our homes, and devices on our roads like smart traffic cones that will tell self-driving cars and trucks how to navigate around dangerous environments.

Personal Wearables

Devices, such as Fitbit allow a person to keep track of their daily routine–from running to sleeping. These devices would become omnipresent, allowing them to collect more data as their capabilities and features continue to improve over time. Additionally, it would start to stream information to a central database, where marketers would be able to analyze and base their business decisions on it.

Final Words

Internet of Things is one of the most exciting developments that would bring together technology, big data, and more importantly, the personalized preferences of your target audience. This perfect blend would allow the marketers to think of ways on how their business can succeed.

Chris Giarratana

Chris is a Digital Media Strategist in Orlando, FL and is an experience freelance writer, PPC management, and SEO strategy. Chris is also passionate about startup marketing, environmental issues, and emerging technologies.