Introduction to Salesforce and its benefits:
Salesforce is an enterprise, web-based platform which can be accessed from anywhere, anytime, and on any device as long as your device is connected to the Internet. It is a cloud application, so you do not need to purchase any server/hardware, operating system, or database to use it. If you haven’t already used the Salesforce platform, it is a web-based application like Gmail or Yahoo, but more than that, it allows you to configure and customize the application to suit your own business needs.
The hardware, operating system, and database are shared among all Salesforce customers within the same instance. All customers within the same situation will be in the same release. Salesforce has three feature releases every year.
You can imagine it as an apartment building block shared by many residences. In this multi-tenant environment, each organization’s data, configuration, and users are completely isolated and are not accessible by any other organization. So, when you configure your Salesforce organization, the metadata changes are only for your organization. The same is true for data; it is accessible only by your registered users.
If you’ve heard about cloud computing, Salesforce is a SaaS(Software as a service) model, which means that you only need to configure Salesforce to start using it. Salesforce provides everything you need to run your business–the object model, business rules, workflow and automation, page layout, report and dashboard, and so on. You just need to configure them as per your business needs. Salesforce also has its Java-like programming language called Apex, and HTML-like visual markup language called Visualforce page for custom user interface design.
Since Salesforce’s team takes care of the infrastructure, maintenance, software upgrades, backup, and performance, this benefits companies, as it brings down the IT and resources costs. As a Salesforce subscriber, you just need to support your users and implement your business processes on the platform.
Salesforce.com was intended to be a CRM application only, but as the platform grew and became more robust, it was extended as Force.com Platform, where you can build any application beyond CRM, or get an app from AppExchange, the app marketplace for the Salesforce platform.
The following are a few cloud products offered by Salesforce right now:
- Sales Cloud: Sales Cloud automates your sales process.
- Service Cloud: Service Cloud delivers an evolutionary customer service process.
- Marketing Cloud: Marketing Cloud gains from digital marketing automation.
- Community Cloud: Community Cloud connects with your customer and partner.
- Wave Analytic: Wave Analytic delivers analytics for business users and analysts.
- App Cloud: App Cloud allows you to build an app for your business needs
- IoT Cloud: IoT Cloud is to store and process.
- Internet of Things (IoT) data for connected devices.
- Commerce Cloud: The Commerce Cloud enables you to build a unified shopping experience.
As Salesforce keeps acquiring and building new products, the preliminary list may change anytime.
In short, these are the advantages of using Salesforce as compared to other on-premise applications:
Faster implementation schedule Lower maintenance cost, since you don’t have to buy or support in-house servers, and maintain resources for it Scalability and robustness Secure and high performance Easy to expand the functionality using prebuilt solutions from AppExchange Accessible from desktops, laptops, tablet, and mobile apps Enterprise-level grade application for small and medium business
Lightning Experience with Salesforce
Lightning Experience is a fast, modern and beautiful user interface designed to help your sales users to be more productive and efficient. It is built on customer centric selling, concentrating oh enhancing sales officials work more effectively on a regular basis. With Lightning Experience, your patron’s experience and intelligent and intuitive user interface.
Salesforce Mobile App technology runs upon robust and proven lightning experience. Your sales representatives already use mobiles to enter prospective customers, log events and note post client meetings, run dashboards and reports and more. All this cool stuff from the mobile experience is being brought into the computer web browser by Lightning Experience.
What was before the Lightning Experience?
Salesforce Classic was performing well before Lightning Experience was introduced. The classic version of salesforce still exists and also used widely by many customers, the latest features added by salesforce in recent releases are significant only for Lightning Experience.