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How to Brand Small Business

How to Brand Your Small Business on a Shoestring Budget

Do you want to brand or market your small business?
Do you have a limited budget?
If your answer is Yes, then start reading this article.

Marketing your small business on a shoestring budget isn’t an easy task. However, branding never needs millions of dollars to promote the business.

When you are on a tight budget, most often business owners start to trim their allotted budget for marketing. But that is really not needed.

You can brand your small business on a shoestring budget, with some tips and tricks as mentioned below:

Know your audience

Enter “definition of target audience” in Google search box.

What appears?

particular group at which a product such as a film or advertisement is aimed.

The most important thing in any business is to understand your customers. Know their needs and demands.

Understand what they prefer and collect the loopholes in the other businesses’ of the same niche.

Knowing is your audience is absolutely free. It doesn’t cost you a single penny. Just a research is all that is needed!

The definition of market research according to Entrepreneur:

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.

Strategize your Logo

The best way to kick start your campaign for better branding is the logo design. Implement your logo design strategy in a better way and give your business a better visual appeal with the use of best worked out logo.

Use a very wonderfully crafted logo to create an impression before the audience or prospective customers to begin with.

Do you wonder, How does a professional logo design determine the visibility of your brand?

According to Designhill, a graphic design crowdsourcing site,

When you give your card to someone your logo will be the first thing they associate with your brand name. This way when they look for you, they will look for your logo and your name and with the time they`ll only look for your logo. Who needs to read the name if you know the logo?

Amazing Content on your blog

Content is the king!

blogs can be used for the branding of an organization or its products.

It’s the fact that people love to read when it meets the necessity of the customers. The post which conveys great information to the audience turns to be a viral one.

65% of daily internet users read blogs. (Source)
Blogs are 63% more likely to influence purchase decisions than magazines.

Be regular in your post and feed your post which conveys meaningful information to the readers.

Blog plays a key role to attract a stranger and turns them into visitors of your website.

(Source: Hubspot)

The readers must be interested to read your content and follow this pattern of attracting readers to your blog.

Creation of GMB

GMB, Google My Business is a free service offered by Google to correctly and perfectly display your business information to the core.

Google My Business gets you in front of your customers. You’ll stand out, whether people are looking for you on Google Search or Maps.

Through the use of Google my Business, you make sure that the business is not only visible to the audience, but also much information is displayed to the audience and that too, in a composed form.

Creation of GMB

Make your email marketing engaging

Email is the most popular and direct channel to engage with your target audience.

A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.

email marketing engaging

If you want to build a strong relationship with your subscribers and customers, make your email marketing more engaging and relevant.

And make your audience feel how important they are. It will help you to earn and grow the trust of your subscribers and then you can promote and sell your products and services.

Get your brand image and name in front of your audience more often by including your logo, tagline, and brand graphics in your email newsletter.

See how TOMS includes their logo and tagline in their email design:


Use social media

The social media is another platform, which can effectively spread your business among the target audience in a quick fashion.

The use of social media becomes utmost important to gather enough eyeballs in the initial stages of your business.

The popular uses of social media: Campaign tracking (60%) and brand analysis (48%)

social media

The social media channels, like Facebook, Twitter, Linkedin, Pinterest, and YouTube are the best ways to connect with the audience and communicate you to them.
Utilization of industry magazine

The industry magazine which offers free service of the guest post will, in fact, lead to the huge traffic at your website.

These magazines offer a great space for you and lead to enough traffic and exposure in front of your audience.

Build a list of those magazines, connect with them, send them a pitch, and get your guest articles published in such magazines.

It will help you to identify challenges, and trends that are happening in the market and your customers’ interests and needs.

According to Nielsen report, “60% of global respondents trusted ads in magazines, an increase of four percentage points from 2007.”

Nielsen report

Local networking events

Check out all your local events and be a part of it. Social gatherings are an effective way to the best exposure of your business.

It is highly effective in the mouth publicity for your Business. Utilize it to cross promote your business.

Content Marketing Institute found that “69% of B2B content marketers consider event marketing the most effective strategy.”

Local networking events

Offer Coupons

Offering coupons are just another way to attract customers towards your business. Many businesses like Freecharge, Paytm etc. have risen in the market with the offering of several coupons and discounts to the customers in their initial stages of business. Give your audience a reason to come to your website.

Mary Song, CEO of Yuupon, a website specializing in travel deals said,

“You really have to be careful about how you structure these deals if they are going to boost your bottom line. A small business owner, there are a number of things you have to consider if these deals are going to make sense for your small business. You may want to limit the deal to a certain number of customers, a particular season or time period. You don’t need to offer a deal on a Friday or Saturday night when your restaurant is already full, or a discount on a hotel room at a time when all of your rooms are normally booked.” (Source)

More than three in five shoppers actively seek out coupons in preference to other types of promotions.

Offer Coupons
(Image source: Social Fire Business Concepts)

Use Affiliate Program

The affiliate program service can be an effective way to draw customers to your business. With the nominal fee, this affiliate program is never a bad choice.

Branding Your Small Business on a Shoestring Budget is never a hard task if it’s carried in a well-devised way. Just concentrate on your steps and climb the ladder of success!

Do you want to share any branding tips? Or you have any questions. Please drop your views in the comment section.

Use Affiliate Program
(Image source: Sarv Blog)

Megha Parikh

Megha Parikh is a digital marketing expert and has been journeying through the world of digital marketing for more than 7 years. She especially enjoys learning about social media marketing and conversion rate optimization while exploring her social and interpersonal skills.