With the eCommerce industry gaining in popularity and market value across the globe, more and more aspiring entrepreneurs are deciding to steer their careers towards online trading superstardom. In fact, if you take into consideration that the industry is expected to rise to a staggering 4.88 trillion US dollars by 2021, then it’s no wonder that eCommerce brands are popping up by the thousands. And the best part is that the financial cake is big enough for everyone to grab a hefty slice.
However, this upward trend doesn’t bring only sunshine and rainbows for everyone – it also comes with numerous risks and drawbacks aspiring business leaders need to mitigate at all costs. In such a competitive arena, building an irresistible brand will be imperative, so let’s take a look at how your eCommerce store can stand out from the rest and ensure a successful future.
Thorough market research and meticulous preparation should be the backbone of every growth-oriented business venture, especially one gunning for a prominent spot in the online marketplace. With the recent GDPR regulation instated by the EU and the impact it has on the SEO and digital marketing game, the need to stay compliant and win over the hearts and minds of the demographic becomes all the more important. And it all starts with finding your ideal niche and selling angle.
There are literally thousands of niche markets you can target, dotting a myriad of industries your brand can focus on. And making it big in each of those industries will require planning, preparation, and exact execution. As a beginner, you can’t expect to win on all fronts, so you need to discover your niche, where the opposition is just right, so that you can waltz into the arena without getting trampled on immediately. After that, you can shift your focus on branding.
Build a brand people will know and love
One of the most important elements of a successful 21st-century business is its brand. Quite simply, the long-term success of your eCommerce store will depend on its ability to establish an emotional connection with the demographic, reel them in with an impeccable storytelling and beautiful visuals, and transform them into loyal customers with the relatable values people can identify with. Now, this is not an easy feat to achieve.
This is why professional brand management has become an integral part of every eCommerce marketing strategy, as branding combines appealing visuals with relatable stories and messages that strike an emotional connection with audiences, thus allowing the brand to stand taller than every other player in the industry. Speaking of storytelling, let your brand identity define your content marketing strategy to boost traffic to your website.
Invest in content marketing
In the online universe, content is king. Creating stellar content should hold top priority in your overall marketing strategy, as it will not only help you build a strong brand with a unique tone of voice people will immediately associate with you, but it will also help you rank your website high on every major search engine out there.
Along with an amazing written content, you should also focus on creating numerous other content types such as videos, tutorials, infographics, quality images, live events, and more, in order to appeal to a wider audience and make your content shareable across all major social media platforms.
Use social media to your advantage
Lastly, it’s important to truly grasp the sheer size, reach, and power of social media. If you consider the fact that almost three billion people use some form of social media on a daily basis, then it only stands to reason that you should use this mass media tool to spread the word of your brand and lead people to your website.
Not only do you want to use social media to engage your community with stories, brand messages, visuals, and two-way communication, but you also want to use the advertising potential of these platforms to grow your brand and boost traffic. Combine content marketing with appealing ads on all relevant SM channels and you will have no problem building a strong following and a brand people will love.
In the overly-competitive world of eCommerce, long-term success awaits only those who understand the importance of branding and its impact on the industry as a whole. With these essential tips in mind, you can safely plan your road to prominence in your niche, and even pave the road to long-term success in other industries as well.