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Inbound Marketing Strategy

How to Create Inbound Marketing Strategy for Ecommerce

If you are in eCommerce you already know how important inbound marketing is for your business. However, not everyone takes the time to devise the most effective inbound marketing strategy, so they just tend to keep their fingers crossed that what they are currently doing is enough for their company to succeed. Well, it is not, and you shouldn’t make the same mistake especially because an eCommerce business depends on attracting customers to their website where all the purchasing is being done. So in order to help you create an easy yet effective inbound marketing strategy, here are some easy to follow tips you should definitely consider.

Start by creating a recognisable brand

With the ever-growing number of eCommerce businesses out there regardless of the industry, it is essential that your brand stands out. So take the time, devise your brand image along with the right values, ideas and goals. This will help you rank more naturally in Google search because your customers will look for your by brand name in order to get hold of your products. Use social media channels to promote your brand even further, but don’t go overboard you don’t want to get a reputation of being spammy.

Make it personal

Personalization is key for inbound marketing. Tailoring your marketing efforts to suit your customer individual needs. So take the time to get to know your customer base, see what their interests are and based on that create an approach that will make them feel special and that will provide the incentive for them to come back and buy additional products from you. Of course, this requires a bit more market research, but it is well worth the effort, and it can have a great positive effect on how your customers talk about your brand and it can even generate additional traffic for your eCommerce website.

Get your employees to be brand ambassadors

Yes, even for inbound marketing you need a bit of help when it comes to spreading the word about your brand. You can ask them to do slight promotions on their personal social media profiles. For example, look what my company did, or perks for working at my company. This would seem as genuine statements and could do wonders for the positive image and popularity of your brand. And you can treat your interactive employees with such great gifts like the universal gift card or paid team building weekend escapes. That way they will truly believe in what they are promoting and you will have a happy and productive workforce.

Don’t underestimate the power of email marketing done right

With so many spams going our way a lot of companies feel uncomfortable using this inbound marketing option. But with the right strategy, it could do wonders for your e-commerce. It goes without question that you need a good and quality content before you start with your campaign. So invest first in that, then ensure that you are not overdoing it, you can send them out when you have a promotion or sale going or when you have something new to offer. And you can promote the ways to use your products through the content that you include in the email. This why tying the two together is so essential for a successful marketing strategy.

Remember to keep tabs on everything that you are doing

Having an inbound marketing campaign without the proper tools to monitor its effects would be a fool’s errand. So you need to keep an eye on metrics and on what works and what doesn’t so that you can adjust accordingly and keep evolving in order to stay current and provide your customers with the best possible service. That way you will be able to attract more new users and at the same time successfully build your e-commerce brand.

These are some of the aspects of a successful eCommerce marketing camping that you shouldn’t overlook, of course, teach and everyone needs to be adjusted to fit your industry and your prospective customer base. Well, no one said it would be easy, but not investing time and money in it could cost you your business in the long run.

Atit Shah

Atit Shah is a Digital Marketing Specialist and founder of Digiblogic. He is a foodie who loves Social Media, e-commerce marketing, traveling and photography. Digital marketing is his true passion and is something he has been obsessed with. Find him on Linkedin.

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