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Instagram a Gold Mine for Small Business

How to Turn Instagram into a Gold Mine for Your Small Business

Are you wondering how to use Instagram for your business?

Do you want to learn how to market yourself and your brand on Instagram?

This most successful app is not just a photo sharing platform. Instagram can help you build awareness, boost engagement, and drive foot traffic to your business.

Here are some statistics, take a look:

Total Number of Monthly Active Instagram Users: 700 million (Source)

In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad. (Source)

In fact, Instagram is a gold mine and your follower counts are the potential target buyers. You can turn your Instagram followers into the target market.

With the minor tweaking and developing a well-planned strategy, you can turn your Instagram followers into potential buyers.

In this article, you’ll discover how to turn Instagram into a gold mine for our business.

Turning your posts into a shopping message

In this segment, you should be focused on how to divert your followers towards your shopping platform. All you need is to provide a convenient and easy path for your followers.

So that they successfully get diverted to the shopping cart, where they can make a purchase. Tweaking the platform and utilizing the ways available to you for the purpose, can allow you provide an attractive presentation of your business and products and you can convert likes into sales.

See how Dollar Shave Club a link in the description:

Dollar Shave Club(Image Source)

Strong call to action

A strong and actionable call to action is the vital element of any marketing platform. The strong call to action is one thing, which can turn your followers into the leads/buyers.

You need to keep telling your followers where to go, with the links as mentioned in the bio or in your posts. You need to incorporate a shopping Instagram feature and should specify the ways on ‘how to buy/ know more’ effectively in order to successfully turn your followers into the customers.

See how Chatbooks uses a sense of urgency into their calls to action.

Chatbooks(Image Source)

Discount codes and coupons

Sharing contents full of discount codes and coupons can entice your followers towards your shopping portal. You need to keep on sharing such posts, which bears the coupon codes and other discount offers on the products as offered by you.

You can run a contest with the winner to be presented a free gift/ discount coupons/gift vouchers.

See this example from Canva’s Instagram page:

Canva’s Instagram page

You need to engage your followers more and more so that the free promotion goes hand in hand along with the sales. Encourage your followers to share your content more.

So your business goals can be spread more among people and chances of getting more customers increases with each passing day.

Create engaging content

Instagram being a visual platform; everything depends on how you entice your users towards you. Using striking images and rendered in vivid colors and flattering filters along with clear messages is a way to the better grabbing eyeballs of your followers.

Remember that the Instagram’s image-oriented nature brings a huge wealth of opportunities for excellent promotion of your brand. You need to craft a clear message with the perfect caption in order to allure more followers towards your sales. Devise a better strategy and shape your Instagram posts into an attractive sales platform.

Post frequently and use the available tools in the best way

Posting frequently and not overdoing it, can keep a genuine interest in you and at the same time, will not bother your followers. Thus, have a striking balance of your regular posts and keep on sharing a variety of posts at your Instagram platform.

Remember that mixing the variety of posts can allure your followers of different nature equally. Your only aim is to encourage your followers towards the business goals and thus always keep on engaging your audience with some quirky and snappy videos.

Keep on using hashtags. Never underestimate the power of hashtags as they keep all posts into a single place. These hashtags can pave the ways for many other users in reaching you, and can ultimately increase your chances of better sales.

Instagram posts with at least one hashtag average 12.6% more engagement than those without. (Source)

Megha Parikh

Megha Parikh is a digital marketing expert and has been journeying through the world of digital marketing for more than 7 years. She especially enjoys learning about social media marketing and conversion rate optimization while exploring her social and interpersonal skills.