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How to Use Video in your Content Marketing Strategy

How to Use Video in Content Marketing Strategy

Content is the king and one can use the power of content to the best, to promote the brand in the most innovative way and in the best way.

The content when properly used with video can be a one of a hell in the marketing campaign and prove to be the best marketing way for your brand promotion.

In this visual world, the content is growing, but the use and needs of videos are gaining more demands. All sorts of boundaries can be broken with the videos and any visual stories can be the most effective technique to capture eyeballs of the world all over.

Here are some quick numbers, please take a look:

Adding a video to your website can increase the chance of a front page Google result by up to 53x. (Convince and Convert)

60% of marketers used videos in their social media marketing in 2016.

commonly used content


Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%. (Hubspot)

93% of marketers use video for online marketing, sales, and communication. (Digital Information World)

43% of consumers want to see more videos in the future. (Hubspot Research)

content types

It’s probably the high time when you should consider the use of the Videos in your content marketing.

Consider using the videos and content assembly to the best to devise a better strategy for the content marketing strategy. Give yourself an edge over your competitors with the use of videos in your content marketing strategy.

Know the purpose of the publication

The first and the initial step towards the use of content and videos is to understand the purpose of the publication. The motive and aim must be understood clearly as these play a vital role in defining the overall appearance of the entire videos.

At the same time, knowing the purpose like engagement or raising awareness or simply to educate the viewers, the platforms like YouTube serve the best.

While, in case, you are looking for the lead generation and to convert viewers into leads, there are many available paid tools, which allows embedding forms directly within the videos to serve the best purpose to lead capture.

Strategize the structure of your videos

To begin with, you need to strategize the structure of your videos. You need to devise what kind of tone you are going to use, need to plan the format of the video and need to sketch the feel of the videos.

At the same time, you must pay attention to the use of any music or sound, which must be included to call for more appeal to the videos for customers.

Cross promote your content

Cross promoting your content is a way to the driving of more traffic to your videos by the process of cross promoting those videos through the different forms of contents.

This can be done through one of the simplest ways like placing links in the video description section of one video to other pieces.

Include a Call to Action

Including a call to action in your content for the videos, improves the overall performance of the videos. Effectively create the content for your videos and include some call to action in the form of purchasing a product, visiting your website, or signing up for your blog/newsletters or some sorts of other actions.

Sharing it socially

Sharing is caring!

Any video can be viral only if it is well marketed. Promote your videos on all available social media platforms. And include some of the best appealing content part to draw more eyeballs towards it.

Give your target viewers enough reasons to view your videos and deliver a compelling reason to them to avail your services/products.

At the same time, you can add social media sharing buttons in your videos to better use and explore the social platform power.

Using simple script

Using simple script allows you to create a killer video. Think about the simple message you can display to your viewers.

You need to well curate the content part for this to avoid all useless fluff words and include all important and simple script in your videos.

Remember a fact that you have just a time frame of 9 seconds to create an impression in front of the youth.

Naming the videos well

The naming of the videos can be done in an effective way to bring a brand reputation to the videos and to better organize these videos.

Name it after your company or your style or based on your culture or keyword. Thus, name your content marketing series.

Before wrap up, I want to share what Brian Dean says about video:

“Be clear about your goals.

Know specifically what you want to achieve with video. And know what you need your audience to do to get you there.

What action do they need to take to ensure your meet your objectives?

And what mindset should they be in to enable them to take that action?

In other words: what should your audience feel, think and do after watching your video content?

If you can solidify this in the planning stages of video marketing you’re on the way to success.

Go for the videos use in your content marketing strategy. As the time is now to bring innovation to your marketing strategy and excel above your competitors.

Do you use videos in your content marketing strategy? Please share your views in the comment section.

Atit Shah

Atit Shah is a Digital Marketing Specialist and founder of Digiblogic. He is a foodie who loves Social Media, e-commerce marketing, traveling and photography. Digital marketing is his true passion and is something he has been obsessed with. Find him on Linkedin.