Mobile SEO is one of the fast paced developing technologies in the digital marketing. It’s the process of ensuring that the website being offered on mobile is better optimized to present the same user experience as that of desktops.
A mobile friendly site presents content well, easy to read, and easy to navigate on mobile screen.
Also, Mobile SEO is needed to cover all needed aspects, which is needed at Mobiles to ensure that the rankings on Mobile SERP for the particular website remain ahead of all other competitors.
Last year Google announced an update to make the web more mobile friendly,
We’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
Do you want to check, is your site mobile friendly or not?
Just do a mobile friendly test. Take a look here:
If you’re a startup and wondering why you must do mobile SEO.
Take a look at these statistics:
More Google searches are happening on smartphones than computers. Nearly 40% of people search only on a smartphone in an average day. (Source: Google)
B2B marketers were more likely to have their blogs mobile-optimized (62%), when compared to B2C marketers (51%). Source: Social Media Examiner
Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%. Source: NetMarketShare
48% of consumers start mobile research with a search engine. Source: Smart Insights.
51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Source: Hubspot).
20% of search queries on Google’s mobile app and on Android devices are voice searches. (Source: Hubspot).
If you’re still in doubt, see this graph. So now you don’t need to ask whether mobile SEO important.
So now you have got the point that mobile is a must thing for your business and marketing strategy.
All those startups, which have started to deliver their services in Mobile SEO, must know few aspects of Mobile SEO.
Here are those 5 aspects, take a look:
#1. Different Bots and Algorithms
All startups must keep this as a note that the Mobile search engines have different algorithms and have different bots than the ones which are used on traditional web. Mobile SEO is different from desktop SEO.
These algorithms and bots have their evaluations and thus if you check the rankings of a website on a traditional web and on mobile, the rankings differ from each other.
Search Engine Land stated that,
“If you have done a good job on your traditional SEO, the first step is to create a secondary mobile style sheet for your traditional site, and call it “handheld.css.” This will allow you to format your existing pages for viewing on a mobile phone without having to create separate mobile content. It allows you to leverage the SEO value that you already have on your existing site without creating new pages.”
#2. Content Creation is All but Important
One of the most important things, which all startups must know is that the content plays an important part in mobile SEO in the same way as that of the traditional webs.
“High quality content and link building are the two most important signals used by Google to rank your website for search.” (Source: Search Engine Watch)
But, one must always remember that the content has to differ than the traditional ones, and one has to focus on the short and direct focused content. The content puts forward in the points, serve the purpose in a better way than the long paragraphed styled ones.
#3. Mobile Optimization and Responsive Design is All Important
Always remember that Google rewards Mobile optimization. Thus, including all factors meant for the mobile optimization of websites must be taken care of.
While some may choose to create a mobile version of their desktop versions of websites, the better way is to utilize the responsive web design templates for the better optimization.
The mobile optimization covers several aspects, among which the use of Mobile sitemap is one of them.
The optimization of Meta tags plays an important role in the ranking factor on mobiles. Do it with proper research!
Be precise and concise in mentioning your details and create titles, URLs, and descriptions keeping in mind the limited size available!
#4. Don’t Do List
While many aspects may be manageable on desktop versions of a website, some don’t dos in the case of Mobiles.
In order to avoid your visitors with a frustrating feeling, don’t use flash on mobile websites. The trouble with the flash is that most of the users who are using mobiles may not have flash plugins installed on phones and thus are sure to miss out on all those fun.
Create a special effect with the use of HTML 5. Also, don’t use pop-ups either as the pop-ups are hard to close on mobiles and may give a frustrating experience to the users and may give rise to bounce rate on the websites.
#5. Use of Schema.org Structured Data
More useful than on desktop versions, the schema.org serves more than on mobiles as space is very limited on mobiles comparatively than on desktops.
Thus offering rich snippets is more to stand out in comparison to desktops, thus offering mobile websites better look and a clear call to action.
With the advancement in technology and more use of Smartphones, the studies have shown that the searches are climbing to new standards on mobiles and have surpassed the numbers on desktops.
Be ready to take up the Mobile SEO fight for your clients’ websites with the use of the better techniques and more innovative ways to beat out the competitors.
What are your thoughts on future of Mobile SEO? Please do drop your views in the comment section below. I’d love to hear from you 🙂